About

About

A collection of work from early sketches to final products, shared here to inspire.

Designer Developer with
decades of experience, based in Dubai, UAE

Designer Developer with
decades of experience, based
in Dubai, UAE

Who am I

Who am I

Who am I

I'm a Product Designer from Sri Lanka an island known for its breathtaking beaches, rich culture, and warm hospitality.

In 2020, I packed my bags and moved to Dubai during a period of uncertainty, as both the global pandemic and Sri Lanka's economic crisis unfolded. It wasn't the easiest time to start over in a new country, but it was a decision that challenged me to grow in ways I never expected.

What makes this city truly special is its diversity. Every day, I have the opportunity to collaborate with people from different cultures, backgrounds, and perspectives. Those experiences have shaped the way I think, communicate, and solve problems as a designer.

Looking back, I'm grateful for how far the journey has taken me. Every project has taught me something new, every challenge has helped me grow, and every collaboration has expanded my perspective.

I believe learning never stops. Whether it's exploring new technologies, refining my design process, or understanding how people interact with products, I'm always looking for opportunities to improve.

I'm a Product Designer from Sri Lanka an island known for its breathtaking beaches, rich culture, and warm hospitality.

In 2020, I packed my bags and moved to Dubai during a period of uncertainty, as both the global pandemic and Sri Lanka's economic crisis unfolded. It wasn't the easiest time to start over in a new country, but it was a decision that challenged me to grow in ways I never expected.

What makes this city truly special is its diversity. Every day, I have the opportunity to collaborate with people from different cultures, backgrounds, and perspectives. Those experiences have shaped the way I think, communicate, and solve problems as a designer.

Looking back, I'm grateful for how far the journey has taken me. Every project has taught me something new, every challenge has helped me grow, and every collaboration has expanded my perspective.

I believe learning never stops. Whether it's exploring new technologies, refining my design process, or understanding how people interact with products, I'm always looking for opportunities to improve.

I'm a Product Designer from Sri Lanka an island known for its breathtaking beaches, rich culture, and warm hospitality.

In 2020, I packed my bags and moved to Dubai during a period of uncertainty, as both the global pandemic and Sri Lanka's economic crisis unfolded. It wasn't the easiest time to start over in a new country, but it was a decision that challenged me to grow in ways I never expected.

What makes this city truly special is its diversity. Every day, I have the opportunity to collaborate with people from different cultures, backgrounds, and perspectives. Those experiences have shaped the way I think, communicate, and solve problems as a designer.

Looking back, I'm grateful for how far the journey has taken me. Every project has taught me something new, every challenge has helped me grow, and every collaboration has expanded my perspective.

I believe learning never stops. Whether it's exploring new technologies, refining my design process, or understanding how people interact with products, I'm always looking for opportunities to improve.

Experience

Experience

Present2022

dubizzle

Senior Product Designer

Played a key role in shaping dubizzle's mobile app experience by establishing the foundation of the company's design system and defining the design language for the team. Single handedly created the initial set of reusable components, design principles, interaction patterns, and documentation, enabling designers and engineers to build consistent and scalable experiences across the app.

Played a key role in shaping dubizzle's mobile app experience by establishing the foundation of the company's design system and defining the design language for the team. Single handedly created the initial set of reusable components, design principles, interaction patterns, and documentation, enabling designers and engineers to build consistent and scalable experiences across the app.

Ai Search: Worked on dubizzle’s AI Search to make finding relevant listings more intuitive through conversational, intent-based search instead of traditional keywords and filters.

Ai Search: Worked on dubizzle’s AI Search to make finding relevant listings more intuitive through conversational, intent-based search instead of traditional keywords and filters.

New Vertical Icons: Redesigned the marketplace's vertical icons to establish a refreshed identity for dubizzle, creating a more modern, recognizable, and cohesive experience across verticals.

New Vertical Icons: Redesigned the marketplace's vertical icons to establish a refreshed identity for dubizzle, creating a more modern, recognizable, and cohesive experience across verticals.

Chat Experience: Enhanced the buyer seller messaging experience to enable faster communication and improve conversation flows.

Chat Experience: Enhanced the buyer seller messaging experience to enable faster communication and improve conversation flows.

Dark Theme (🚧 WIP): Ideating on a system wide dark mode that enhances accessibility, reduces eye strain, and delivers a consistent experience across the platform.

Dark Theme (🚧 WIP): Ideating on a system wide dark mode that enhances accessibility, reduces eye strain, and delivers a consistent experience across the platform.

Partnered closely with product managers, engineers, researchers, and data teams to validate solutions through experimentation and A/B testing, delivering measurable improvements in user experience, retention, and business outcomes.

Partnered closely with product managers, engineers, researchers, and data teams to validate solutions through experimentation and A/B testing, delivering measurable improvements in user experience, retention, and business outcomes.

Success Stories

Present2022

Bayut

Senior Product Designer

Led end-to-end product design across Bayut's PropTech ecosystem, delivering user centered experiences that improved engagement, conversion, and product adoption. Contributed to high-impact products and features as follows:

Led end-to-end product design across Bayut's PropTech ecosystem, delivering user centered experiences that improved engagement, conversion, and product adoption. Contributed to high-impact products and features as follows:

AI Search: Designed an AI-powered conversational property search experience that enables users to find homes using natural language instead of traditional filters.

AI Search: Designed an AI-powered conversational property search experience that enables users to find homes using natural language instead of traditional filters.

Dubai Transactions: Built a data-driven experience that surfaces historical property transaction data, helping buyers, sellers, and investors make informed decisions.

Dubai Transactions: Built a data-driven experience that surfaces historical property transaction data, helping buyers, sellers, and investors make informed decisions.

TruEstimate: Designed an AI powered property valuation experience that provides estimated market values and pricing insights to support buying and selling decisions.

TruEstimate: Designed an AI powered property valuation experience that provides estimated market values and pricing insights to support buying and selling decisions.

TruBroker Stories: Created an engaging story-based experience that helps users discover verified real estate agents and build trust through authentic content.

TruBroker Stories: Created an engaging story-based experience that helps users discover verified real estate agents and build trust through authentic content.

Profolio (B2B Platform & Mobile App): Designed tools that simplify property management, lead handling, and day-to-day workflows for real estate professionals.

Profolio (B2B Platform & Mobile App): Designed tools that simplify property management, lead handling, and day-to-day workflows for real estate professionals.

Search & Discovery: Redesigned search, filtering, and inquiry journeys to improve property discovery, increase lead generation, and optimize conversion.

Search & Discovery: Redesigned search, filtering, and inquiry journeys to improve property discovery, increase lead generation, and optimize conversion.

Success Stories

2022 2020

Social27

Product Designer

Joined a fast paced product team building a virtual events platform that enabled organizations to host online conferences, exhibitions, and networking experiences for audiences around the world. The platform was trusted by companies such as Microsoft, Salesforce, Tableau, SHRM, and Capgemini.

Apart from product design, I collaborated closely with developers to bring designs to life using HTML, CSS/SCSS, and Angular. I also conducted accessibility testing and implemented improvements to create a more inclusive experience, while supporting junior designers through design reviews, task planning, and regular feedback.

Design System: Contributed to building a scalable design system that improved consistency and made collaboration between designers and developers more efficient.

Accessibility: Performed accessibility testing and improved the product to create a more inclusive user experience following WCAG guidliness.

Front End Development: Worked with HTML, CSS/SCSS, and Angular to help implement designs and ensure a high quality final product.

Mentorship: Supported junior designers by reviewing designs, providing feedback, and helping them grow in their roles.

Joined a fast paced product team building a virtual events platform that enabled organizations to host online conferences, exhibitions, and networking experiences for audiences around the world. The platform was trusted by companies such as Microsoft, Salesforce, Tableau, SHRM, and Capgemini.

Apart from product design, I collaborated closely with developers to bring designs to life using HTML, CSS/SCSS, and Angular. I also conducted accessibility testing and implemented improvements to create a more inclusive experience, while supporting junior designers through design reviews, task planning, and regular feedback.

Design System: Contributed to building a scalable design system that improved consistency and made collaboration between designers and developers more efficient.

Accessibility: Performed accessibility testing and improved the product to create a more inclusive user experience following WCAG guidliness.

Front End Development: Worked with HTML, CSS/SCSS, and Angular to help implement designs and ensure a high quality final product.

Mentorship: Supported junior designers by reviewing designs, providing feedback, and helping them grow in their roles.

2020 2015

Inexis

Business Analysit, UX Lead

This is where my journey in product development began and where I built the foundation of my career. As my first company, it gave me the opportunity to explore different roles across the product lifecycle from business analysis to product design and front-end development. Working alongside experienced teams allowed me to understand how successful digital products are planned, designed, built, and delivered.

The environment also exposed me to a wide range of industries, including FinTech, Veterinary, SaaS, and Logistics. Working across these diverse domains helped me adapt quickly, solve different types of product challenges, and develop a well-rounded understanding of user experience, business strategy, and product delivery.

Stakeholder Workshops
Facilitated discovery workshops with key stakeholders to understand business goals, gather requirements, and capture user stories.

Backlog Management & Prioritization
Partnered with Product Owners to groom the product backlog, develop user stories, and prioritize features based on business value and user needs.

User Story Refinement
Refined user stories by defining clear, detailed, and testable acceptance criteria to support efficient development and quality assurance.

Rapid Prototyping
Created interactive prototypes to validate concepts early, gather feedback, and ensure the right solution was built for an optimal user experience.

UI/UX Design
Designed user friendly interfaces for both web and mobile applications, balancing UX with business objectives.

Agile Collaboration
Worked closely with Scrum teams to identify improvement opportunities and ensure technical solutions addressed customer needs while achieving business outcomes.

User Acceptance Testing (UAT)
Supported UAT by collaborating with stakeholders and developers to identify, track, and resolve issues, ensuring successful product releases.


This is where my journey in product development began and where I built the foundation of my career. As my first company, it gave me the opportunity to explore different roles across the product lifecycle from business analysis to product design and front-end development. Working alongside experienced teams allowed me to understand how successful digital products are planned, designed, built, and delivered.

The environment also exposed me to a wide range of industries, including FinTech, Veterinary, SaaS, and Logistics. Working across these diverse domains helped me adapt quickly, solve different types of product challenges, and develop a well-rounded understanding of user experience, business strategy, and product delivery.

Stakeholder Workshops
Facilitated discovery workshops with key stakeholders to understand business goals, gather requirements, and capture user stories.

Backlog Management & Prioritization
Partnered with Product Owners to groom the product backlog, develop user stories, and prioritize features based on business value and user needs.

User Story Refinement
Refined user stories by defining clear, detailed, and testable acceptance criteria to support efficient development and quality assurance.

Rapid Prototyping
Created interactive prototypes to validate concepts early, gather feedback, and ensure the right solution was built for an optimal user experience.

UI/UX Design
Designed user friendly interfaces for both web and mobile applications, balancing UX with business objectives.

Agile Collaboration
Worked closely with Scrum teams to identify improvement opportunities and ensure technical solutions addressed customer needs while achieving business outcomes.

User Acceptance Testing (UAT)
Supported UAT by collaborating with stakeholders and developers to identify, track, and resolve issues, ensuring successful product releases.


Thank you for exploring my work. If you have any questions,
ideas, or projects in mind, don’t hesitate to get in touch. I’d love to bring your vision to life.

irfanfaiz

Thank you for exploring my work. If you have any questions,
ideas, or projects in mind, don’t hesitate to get in touch. I’d love to bring your vision to life.

irfanfaiz

Thank you for exploring my work. If you have any questions,
ideas, or projects in mind, don’t hesitate to get in touch. I’d love to bring your vision to life.

irfanfaiz