Redesigned icons, 16% Lead CVR improvement

Icon Exploration

From sketches, figma to Ai

Outcome

Before and After

Variant A

Variant B

70%

74%

iOS

71%

76%

Android

The optimized approach proved successful, with Variant B emerging as the top performer delivering the strongest results while staying closely aligned with our brand language.

6.6%

Increase in CTR on iOS

7.6%

Increase in CTR on Android

Improved CTR across all individual category icons, indicating stronger discoverability and engagement

CATEGORY ICONS

Change

Motors

44.0%

48.5%

10.2%

Property for Rent

23.2%

25.9%

11.6

Rooms for Rent

12.9%

13.6%

5.4

Property for Sale

11.3%

11.8%

4.4

Classifieds

9.5%

13.2%

38.9

Furniture and Gardens

4.8%

5.6%

16.7

Jobs

4.8%

6.0%

25.0

Community

2.3%

2.8%

21.7

Off-Plan

1.7%

2.6%

52.9

iOS Split Icon CTR