dubizzle

Redesigned icons, 16% Lead CVR improvement

Redesigned icons, 16% Lead CVR improvement

Icon Exploration

From sketches, figma to Ai

Outcome

Before and After

Variant A

Variant B

70%
A
74%
B

iOS

71%
A
76%
B

Android

The optimized approach proved successful, with Variant B emerging as the top performer delivering the strongest results while staying closely aligned with our brand language.

The optimized approach proved successful, with Variant B emerging as the top performer delivering the strongest results while staying closely aligned with our brand language.

The optimized approach proved successful, with Variant B emerging as the top performer delivering the strongest results while staying closely aligned with our brand language.

6.6%

Increase in CTR on iOS

Increase in CTR on iOS

Increase in CTR on iOS

7.6%

Increase in CTR on Android

Increase in CTR on Android

Increase in CTR on Android