Redesigned icons, 16% Lead CVR improvement
1,258 leads and 46.4K users in first month post-launch of the Transaction DPV
Transaction DPV brings together everything users need to understand a property transaction, including property information, location context, transaction history, and relevant recommendations.
By consolidating this information in one place, the feature enables buyers, sellers, and agents to make faster, more informed decisions.
Transaction DPV brings together everything users need to understand a property transaction, including property information, location context, transaction history, and relevant recommendations.
By consolidating this information in one place, the feature enables buyers, sellers, and agents to make faster, more informed decisions.
Transaction DPV brings together everything users need to understand a property transaction, including property information, location context, transaction history, and relevant recommendations.
By consolidating this information in one place, the feature enables buyers, sellers, and agents to make faster, more informed decisions.
Demo
Preview of the Desktop View
The decision to use a drawer was intentional. It enables users to inspect transaction details while keeping the transaction list visible in the background, preserving context.
This approach also supports quick navigation between transactions reducing the number of clicks and making it more efficient than opening each transaction on a separate page.
The optimized approach proved successful, with Variant B emerging as the top performer delivering the strongest results while staying closely aligned with our brand language.
The decision to use a drawer was intentional. It enables users to inspect transaction details while keeping the transaction list visible in the background, preserving context.
This approach also supports quick navigation between transactions reducing the number of clicks and making it more efficient than opening each transaction on a separate page.
Recommended Sections
Transaction History, Similar Properties and TruBrokers
Since launching on May 14th 2026, the feature has driven strong engagement across web and app. Of the 215.3K unique users who visited Dubai Transactions, 46.4K opened a transaction detail, representing a 21.6% feature open rate. On average, each user opened 2.9% transactions, totaling 136K transactions.
The optimized approach proved successful, with Variant B emerging as the top performer delivering the strongest results while staying closely aligned with our brand language.
Since launching on May 14th 2026, the feature has driven strong engagement across web and app. Of the 215.3K unique users who visited Dubai Transactions, 46.4K opened a transaction detail, representing a 21.6% feature open rate. On average, each user opened 2.9% transactions, totaling 136K transactions.
46.4K
46.4K
Uniques Users
Uniques Users
Uniques Users
1,258
1,258
Leads Generated
Leads Generated
Leads Generated
The feature has generated 1,258 leads from 807 unique users through the embedded Similar Properties and TruBrokers™ rails, along with 467 transactions shared.
The optimized approach proved successful, with Variant B emerging as the top performer delivering the strongest results while staying closely aligned with our brand language.
The feature has generated 1,258 leads from 807 unique users through the embedded Similar Properties and TruBrokers™ rails, along with 467 transactions shared.