Redesigned icons, 16% Lead CVR improvement
AI Search: Making Property Discovery More Natural on Bayut
Home Page
AI Search Entry Point on the Landing Page
Bayut's traditional property search relied on a series of structured filters such as location, property type, bedrooms, bathrooms, price, and amenities. While this approach worked well for users who knew exactly what they wanted, it introduced friction for users with more descriptive or complex requirements.
As AI-powered search experiences became increasingly familiar across digital products, we saw an opportunity to rethink how users searched for property.
Instead of asking users to manually configure multiple search criteria, AI Search lets them simply type:
Bayut's traditional property search relied on a series of structured filters such as location, property type, bedrooms, bathrooms, price, and amenities. While this approach worked well for users who knew exactly what they wanted, it introduced friction for users with more descriptive or complex requirements.
As AI-powered search experiences became increasingly familiar across digital products, we saw an opportunity to rethink how users searched for property.
Instead of asking users to manually configure multiple search criteria, AI Search lets them simply type:
"Family villa with a garden and parking near Downtown Dubai under AED 5 million.
"Family villa with a garden and parking near Downtown Dubai under AED 5 million.
Bayut's traditional property search relied on a series of structured filters such as location, property type, bedrooms, bathrooms, price, and amenities. While this approach worked well for users who knew exactly what they wanted, it introduced friction for users with more descriptive or complex requirements.
As AI-powered search experiences became increasingly familiar across digital products, we saw an opportunity to rethink how users searched for property.
Instead of asking users to manually configure multiple search criteria, AI Search lets them simply type:
"Family villa with a garden and parking near Downtown Dubai under AED 5 million.
LPV Page
AI Search While Browsing Listings
AI Search Component
AI Search Behavior Across All States
703
703
Search queries
Search queries
Search queries
How users interacted with AI Search
During the A/B test, we analyzed the search queries to identify search patterns, user intent, and opportunities to improve the AI experience.
During the A/B test, we analyzed the search queries to identify search patterns, user intent, and opportunities to improve the AI experience.
Location searches
Location searches
64.7%
64.7%
64.7%
Complete AI queries
Complete AI queries
19.1%
19.1%
19.1%
Incomplete queries
Incomplete queries
12.7%
12.7%
12.7%
Other
Other
3.6%
3.6%
3.6%